• The Swing Agency

The Creation of the Swingset

When I joined the Swing, it was important to me to use this opportunity to find my creative voice. I wanted to find a project at the agency that would create something new that I had never done before. One morning, in a meeting, someone mentioned the word ‘podcast’ and I immediately knew this was the outlet I was looking for.

Being an avid listener of podcasts myself, I was excited at the idea of creating one with my peers about a subject I was passionate about: public relations! With the help of my wonderful team, Madie and Sean, we jumped right in to make it a reality. 

In order to establish the podcast, we had to pinpoint our target audiences and our main messaging. We wanted to make our podcast centered around different topics in the PR world through our unique student perspective. The podcast was crafted so that anyone interested in the public relations sphere could enjoy listening, whether that be students, professors, professionals, or clients. We also use the podcast to discuss the exciting projects and work that’s being done by the Swing to keep our listeners up to date.

Each episode features a new hot topic and a guest to discuss with me. Our guests include Swing team members, alumni, and PR professionals. In our first episode, out now, Sean joins me to discuss PR in the age of COVID-19. Our future episodes include exciting interviews and discussions, so you won’t want to miss out!

The podcast would not be remotely possible without the hard work of Sean and Madie--thank you both! Our first episode is out now, so please give it a listen here on Spotify or on our 'Podcast' tab here on the website and let us know what you think in the comments!


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