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  • The Swing Agency

Social Media Engagement

Social Media Engagement is a great way to connect with family, friends and celebrities. I love social media from developing content for work to interacting with my family and friends. I love to connect on social media platforms such as Facebook, Instagram and Snapchat. These are some of my favorite social media platforms to use because I love the ability to share images of past events that I have been to from concerts, going on a vacation or sharing selfies of my sister, dog and I. I love how engaging each of these platforms are because I could comment on a friend’s post and either share a love emoji or like a post that someone put up on their feed. What makes Facebook, Instagram and Snapchat interesting to me is the benefits of using the different emojis that are posted in order to be creative with a post and the ability to write whatever I wish to say. Facebook gives me the ability to create content from sharing photos, videos and create my own pages of anything that I like. Instagram gives me the ability to post photos with creative lenses and being able to use photo sharing applications that either make a picture brighter or I could add unique stickers to make my post creative. Snapchat on the other hand is personally one of my favorite social media platforms to use because I am able to be creative with myself using the different custom face features such as having the world in pink, hearts, snap features that include my dog and me as well as the pink dog feature with sparkly ears and a sparkle tongue. I love the fact that I can share my creativity and fun child-like side with my family and friends who would like to take a chance to smile. Social media allows anyone to personally share and enjoy anything that they wish, wish allows for further creativity and to personally share a story online. I do not personally like to post much on these platforms but rather engage with any musicians and my friends whom I enjoy reading their posts and comment on their feed. What are your personal thoughts about social media and the advantage of using it? Which platform do you prefer: Facebook, Twitter, Instagram or Snapchat?

I hope to someday work in the music industry and use the majority of these platforms to help artists and their careers by posting from concerts that have recently happened and helping them gain more followers. I would be interested in helping create social media flyers for upcoming concerts that would be taking place and ensuring that all tour dates are situated on each platform. Social media engagement in entertainment is particularly used for measuring the amount of followers a product or celebrity would have as well as how many likes and shares people use on a post. Throughout my past experiences at internships and through school I was able to learn how important it is to further have great posts that will reach audiences for them to react to and drive home a great market to audiences. I believe that social media engagement is great for brand awareness and engaging new consumers to either try a new product or become a fan of a musician/celebrity of the work that they have done. The advantage of using social media is to try to track customer engagement, create trending hashtags and advertise a brand’s positive reputation. What are your thoughts based on how social media engagement is used and how it can be beneficial when using it for clients?

Written By: Diana Riegel

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